Austin Kleon, in the middle of an amazing presentation on creativity, work, and the Internet:
6. The secret: do good work and put it where people can see it.
If there was a secret formula for getting an audience, or gaining a following, I would give it to you. But there’s only one not-so-secret formula that I know: “Do good work and put it where people can see it.”
It’s a two step process.
Step one, “do good work,” is incredibly hard. There are no shortcuts. Make stuff every day. Fail. Get better.
Step two, “put it where people can see it,” was really hard up until about 10 years ago. Now, it’s very simple: “put your stuff on the internet.”
I tell people this, and then they ask me, “What’s the secret of the internet?”
Step 1: Wonder at something. Step 2: Invite others to wonder with you.