Austin Kleon, in the middle of an amazing presentation on creativity, work, and the Internet:
6. The secret: do good work and put it where people can see it.
If there was a secret formula for getting an audience, or gaining a following, I would give it to you. But thereâ€™s only one not-so-secret formula that I know: â€œDo good work and put it where people can see it.â€
Itâ€™s a two step process.
Step one, â€œdo good work,â€ is incredibly hard. There are no shortcuts. Make stuff every day. Fail. Get better.
Step two, â€œput it where people can see it,â€ was really hard up until about 10 years ago. Now, itâ€™s very simple: â€œput your stuff on the internet.â€
I tell people this, and then they ask me, â€œWhatâ€™s the secret of the internet?â€
Step 1: Wonder at something. Step 2: Invite others to wonder with you.