This is a visual essay by Cobra Creative for Clif Bars which advocates bicycle riding as an environmental good. ¶ Doesn’t matter whether you agree or not, you keep watching. The points are clear. The points are nicely illustrated. The illustrations blend and twist into each other seamlessly, which is the rhetorical equivalent of a perfect transition sentence between paragraphs. ¶ The visual essay. It is the new gold standard for communicating simple ideas to a broad, skeptical audience. Those who can write them will always have bread on their tables. ¶ I want to learn them. I want to make them. I want to teach them.