Seriously. You can’t afford to be this naive any longer. That “award” certifying you as a really super X-brand teacher, that free conference registration- these are not things they do for you out of kindness1. This is for them. Every single bit of it, bought and paid for. Their return on investment is pre-calculated. If it didn’t make them money, they would not do it.
Posted from Phoenix in a hotel ballroom with other Apple Distinguished Educators while listening to Apple Retail Market Leader Christina Sanchez (Arizona / New Mexico) sell us on selling our students on a career selling Apple products.