[Important: see the retraction.]
Given the wide open nature of the contest’s focus on topic, slide sets that immediately won you over at first glance set the bar for all other submissions. Paul William’s opening slide — “I wasn’t born perfect” — showcased 2 vital elements for the judges:
- It was graphically sophisticated while
- turning upside down the “highlight your strengths” tendency that most admission directors tend to be flooded by (reference to the U. of Chicago 4-slide project that Dan’s contest grew out of).
As a judge, I was pulled into Paul’s story from the get-go, loving his irony and design aesthetic. Simultaneously, we were pleased to see the ‘story’ Paul hinted at unfolding slide-by-slide while being playful about the slide layouts at each turn. When themes are maintained while offering slight variations in techniques, the audiences’ interest remains piqued and confirmed: a great combination.
After much discussion, the only constructive critique the judges would offer to Paul would be that the content only hinted at his real story (and risked being too anonymous for an admissions team to take seriously) and that the color scheme of the last slide did not match the previous 3. We would suggest that each slide’s content could be sharpened in terms of a tangible detail and that ‘red’ could show up in the final slide, while ‘green’ could play a subtle role in slides 1-3. Beyond that, this was a first-class example of intentional design with an eye on pulling the audience forward into the story.
The judges invite Paul to deliver an acceptance speech here, perhaps correcting our speculation and explaining his design. Congratulations are in order either way.
Second Place (tie): 09h00 PST
- Second Place (tie): 12h00 PST
- First Place: 15h00 PST