November 14th, 2006 by Dan Meyer
An interview in HOW magazine of current design heroes 37Signals:
A non-negotiable skill for the firm members is the ability to write well. "To be successful, you have to be able to explain things clearly," Fried says. "Today most communication is written, through e-mail or online chats. If you can't communicate clearly, it doesn't matter how great of a programmer or designer you are."